Lectric eBikes Deploys $10 Million to Launch Three New Brands as VC-Fueled Rivals Collapse

Lectric eBikes is expanding aggressively in 2026, launching three new brands with a combined $10 million investment while many venture capital-backed competitors have filed for bankruptcy. The Phoenix-based company, which has never raised venture capital, introduced a revamped Juiced Bikes brand, the Juiced Powersports lineup, and a premium adventure brand called Monarc. Chief Executive Levi Conlow told TechCrunch that Lectric recorded its highest-ever monthly sales in May 2026, shipping nearly 30,000 bikes, and has already delivered 150,000 units this year. The expansion stands in stark contrast to the wave of insolvencies that have hit the electric bicycle sector, including Rad Power Bikes, which raised nearly $330 million before its assets were sold for $13.2 million in December 2025. Conlow said the market “lacks a lot of worthy competition” after a string of failures. Lectric acquired Juiced Bikes in 2025 and relaunched it in May 2026. Monarc, spun out as a standalone entity based in Minnesota in early June, targets premium adventure riders; its Marker model, with dual batteries and a July 2026 ship date, will carry a five-year warranty. Each brand operates independently to prevent dilution, with Conlow adding he wants healthy competition between them.