LV Petroleum Pursues Primm Revival, Primm Family Says Deal Not Imminent

Las Vegas-based truck-stop operator LV Petroleum is seeking to acquire and operate all hotels, casinos, and retail at the California-Nevada border exit of Primm, but the landowning Primm family said any near-term deal is overstated. Chief Executive Kris Roach told the Las Vegas Review-Journal the company wants to prevent the closure of businesses at the exit, where 344 employees would lose their jobs after current lessee Affinity Gaming shuts most properties by July 4, 2026. Whiskey Pete’s hotel-casino closed in 2024, and Buffalo Bill’s, known for its 209-foot roller coaster, ceased operations in 2025. Only Primm Valley Resorts remains open until the July deadline. Cory Clemetson, president of Primm, said reports of an imminent agreement with a specific partner are premature. The family is evaluating multiple well-established Nevada operators. Primm, once a low-cost alternative to Las Vegas for Southern Californians, saw tourism decline after the pandemic and amid growing competition from tribal casinos.