David's Bridal Launches Pearl Connect AI Platform for Wedding Vendors

David's Bridal debuted Pearl Connect, an AI-powered vendor platform that lets wedding professionals market, communicate and book services with couples in one place, the retailer announced Sept. 16. The platform draws on details couples share in the company's Pearl Planner—date, venue, style, vision and budget—to match them with vendors. Pearl Connect offers a free tier, with premium packages priced at $49 or $119 per month. Features include a communication hub, calendar syncing to Google, Outlook and Apple, self-service scheduling and vendor analytics. "The vendor doesn't have to spend the first several exchanges figuring out whether the opportunity is a fit," said Elina Vilk, president and chief business officer. Pearl Planner launched in 2025 with a free AI budgeting feature added this spring. The rollout supports David's Bridal's "Aisle to Algorithm" digital-first strategy introduced in 2025.