StockStory Flags Charter, Scholastic, Viking as Consumer Stocks to Avoid

On May 29, 2026, investment research firm StockStory identified Charter Communications (CHTR), Scholastic (SCHL), and Viking Holdings (VIK) as consumer discretionary stocks with open questions, advising investors to avoid them. The sector has lagged the S&P 500 by 6.9 percentage points over the past six months amid demand headwinds and cyclical exposure. Charter trades at $146.45 per share, a 0.3x forward price-to-sales ratio. Scholastic at $40.91 carries a 20.6x forward price-to-earnings multiple, while Viking at $92.75 has a 27.8x forward P/E. The firm highlighted these companies' lack of recurring revenue models and reliance on discretionary spending as key risks.