Nintendo Raises Switch 2 Price as Memory Shortage Hits Console Makers NTDOY, MSFT, SONY

Nintendo will raise the price of its Switch 2 console to $499 from $449 on September 1, 2026, as global memory and storage shortages drive up hardware costs across the video game industry. Microsoft has raised Xbox prices twice, lifting the Xbox Series S to $399 from its $299 launch price and the Series X to $649 from $499, citing higher component costs and global tariffs. Sony also raised PlayStation 5 prices twice, with the digital edition rising to $599 from $399 and the standard PS5 to $649 from $499. The increases are weighing on demand. Microsoft reported Xbox hardware revenue fell 33% in its latest quarter, while Sony’s PS5 unit sales dropped 46% to 1.5 million from 2.8 million a year earlier. Analysts warned Nintendo’s increase could slow Switch 2 adoption, while shortages projected to last through 2030 may pressure next-generation Xbox and PlayStation development.