PepsiCo (PEP) CEO: Focus on Affordability and Digital as Beverage Giant Navigates Growth

PepsiCo (PEP) emphasized affordability as the cornerstone of growth, with about half of its $233B (€197B) market cap driven by snacks and global beverage brands like Pepsi Max. CEO Eugene Willemsen of International Beverages highlighted rapid e-commerce and quick-commerce expansion, alongside evolving social media interactions, as key trends. The company is leveraging AI to optimize operations and sustainability, including smart farming apps in India supporting 27,000 potato growers to reduce water and fertilizer use while boosting yields and incomes. These initiatives aim to maintain entry-level pricing and meet shifting consumer demands.