Philips (PHG) Launches Disney-Inspired MRI Experience to Calm Children During Scans

Philips (NYSE: PHG) announced on May 28, 2026 that its magnetic resonance imaging (MRI) machines will incorporate Disney characters and storytelling to reduce anxiety in pediatric patients. The technology aims to lessen the need for sedation and improve scan completion rates. The initiative integrates animated content and ambient themes from Disney franchises directly into the MRI suite, transforming the scanning experience into an interactive adventure. By engaging children, Philips expects to minimize motion artifacts that degrade image quality, potentially lowering repeat scans and operational costs for hospitals. Philips executives said the feature will be available via software updates on existing systems and pre-installed on new units. The company did not disclose financial terms of the collaboration with The Walt Disney Company (NYSE: DIS). The move underscores medical device makers’ growing focus on patient experience to differentiate their offerings in the competitive imaging market.