Pinterest (PINS) rises after Q1 beat as AI tools boost engagement, ad demand

Pinterest shares rose to $21.26 from $20.85 after the company reported first-quarter results that topped Wall Street expectations, helped by AI-driven personalization and a broader advertiser base. CEO William J. Ready said proprietary AI models improved content relevance and user engagement, supporting a 10th consecutive quarter of double-digit user growth. Management also pointed to investments in visual search and curation as drivers of commercial activity. The company cited stronger traction with mid-market and international advertisers as a key factor behind the quarter’s outperformance. Investors are watching adoption of AI-powered campaign tools, attribution integrations and the impact of TV Scientific’s connected-TV capabilities, along with Pinterest’s efforts to diversify revenue beyond large retail advertisers.