Ferrari (RACE) Appoints New Marketing Chief Amidst EV Launch Criticism

Ferrari (RACE) announced June 23, 2026, the appointment of Massimiliano Di Silvestre as its new Chief Marketing and Commercial Officer. He replaces long-serving executive Enrico Galliera. This leadership change follows the recent unveiling of the company's first electric vehicle, the Luce, which garnered widespread criticism. Di Silvestre previously served as the head of BMW Italy. The management reshuffle comes as Ferrari navigates the introduction of its initial EV model into the market.