Ferrari (RACE) Unveils $640,000 Electric 'Luce' Sports Car on May 26, 2026

Ferrari took a definitive step into the battery-electric era on May 26, 2026, unveiling its first fully electric model, the Luce, with a starting price of $640,000. The launch marks the Italian luxury carmaker's most significant product shift since its founding, targeting affluent buyers and preserving high margins in the zero-emission transition. The Luce, which translates to "light" in Italian, will enter production in 2027 at the Maranello factory. Ferrari withheld performance specifications but confirmed the vehicle retains the brand's signature driving dynamics. The announcement comes as luxury rivals Lamborghini and Porsche accelerate their own EV plans. Ferrari shares rose 2.1% following the news. The premium price point signals confidence that its wealthy clientele will pay a premium for an electric Ferrari, safeguarding exclusivity and profitability.