Ferrari (RACE) CEO Says Orders for $639,000 Electric Luce Defy Criticism

Ferrari (RACE) Chief Executive Benedetto Vigna said on Thursday, May 28, 2026, the company has received orders for its first all-electric model, the Luce, from both existing and new customers, pushing back against initial criticism that sent shares lower. The four-door, five-seat Luce, priced at about €550,000 ($639,000), faced a storm of negative commentary when fully unveiled this week. Some critics compared its design unfavorably to existing EVs and questioned whether the marque’s traditional buyers would embrace a battery‑powered supercar. The stock declined amid the reaction. “You have to see it, drive it,” Vigna said at an event in Modena, Italy, “to understand it’s not a copy.” Designed by former Apple product chief Jony Ive, the car marks Ferrari’s entry into the electric era. Former chairman Luca Cordero di Montezemolo warned it risked destroying the brand’s legacy. Vigna insisted order flow shows demand, and Ferrari will continue to offer a range of powertrains. He defended the price as the cost of innovation.