SoFi appoints 'Your Rich BFF' Vivian Tu as chief of financial empowerment

Financial influencer Vivian Tu was appointed chief of financial empowerment at SoFi (SOFI) alongside the February 2026 release of her book, "Well Endowed." Tu, a former JPMorgan trader and BuzzFeed sales employee, brings 10 million social media followers to the fintech platform. She advocates for early financial discussions in relationships, intentional spending to avoid debt, and utilizing robo-advisors for simplified investment strategies.