Maserati (STLA) refreshes models ahead of December 2026 strategic reset

Maserati, the luxury brand under Stellantis (STLA), unveiled refreshed versions of its GranTurismo, GranCabrio, and Grecale models on June 18, 2026. This product refresh precedes a critical capital markets day scheduled for December 2026, where the struggling brand aims to outline its new strategic direction. Stellantis CEO Antonio Filosa stated in May 2026 that the automaker plans to "strengthen Maserati's future as a pure luxury brand." This strategy includes the introduction of two new large-sized vehicles, signaling a renewed focus on the high-end segment.