Target Recalls Up & Up Baby Wipes Over Potential Microbial Contamination

Target Corp. (TGT) on June 5, 2026 issued a voluntary recall of its Up & Up brand baby wipes, citing potential microbial contamination. The company announced the move after internal testing detected the possible presence of bacteria that could cause infections, particularly in individuals with compromised immune systems. No adverse events have been reported. The recalled wipes, sold in specific multi-pack configurations, were available in U.S. Target stores and online. The company advised consumers to stop using the product and return it for a full refund. Financial terms of the recall were not disclosed. The incident may pressure Target’s private-label segment, which has been a driver of margins. Target shares are up 12% year-to-date.