Tesla (TSLA) Expands Japan Network, Targets Top Imported-Car Rank by 2027

Tesla Inc. (TSLA) plans to expand its Japanese retail and service network to 60 locations, targeting the position of the country’s top imported-car seller by 2027. The initiative aims to offset slowing global electric-vehicle (EV) demand by capturing market share in Japan, where battery-electric penetration remains low. Country manager Richi Hashimoto announced the strategy alongside the domestic launch of the six-seat Model Y L, with orders opening April 3, 2026. Tesla sold approximately 10,000 vehicles in Japan in 2025 and recorded roughly 5,000 units in the first quarter of 2026. The company currently operates 35 showrooms and 14 service centers, with plans to increase service capacity to 30 sites to address consumer charging and maintenance concerns. Tesla faces entrenched competition from German automakers, led by Mercedes-Benz, which delivered nearly 51,000 imported units in 2025. Management is prioritizing a test-drive-heavy sales model and accelerated staff training to convert Japanese consumers who traditionally favor hybrid powertrains.