Victoria’s Secret (VSCO) Shares Soar 35% on 15% Bra Sales Gain, Upgraded Outlook

Victoria’s Secret & Co. (NYSE: VSCO) shares surged 35% on June 2, 2026, after the retailer reported a 15% jump in bra sales for the latest quarter and raised its full-year financial outlook, signaling a stronger-than-expected turnaround. The company lifted its annual revenue and earnings guidance, reversing earlier forecasts of a decline. The improved performance was driven by new product launches and targeted marketing in its core intimates segment, which outperformed broader retail trends. The bra category, a critical profit driver, saw double-digit comparable sales growth, far exceeding analyst estimates. The results mark a sharp rebound for the brand after years of market share losses, and the stock’s move reflects renewed investor confidence in the restructuring strategy.