Wix (WIX) to Cut 20% of Workforce in AI Restructuring

Wix.com Ltd. (NASDAQ: WIX) announced on May 28, 2026, that it will reduce its global workforce by about 20%, a direct result of the company's accelerating pivot toward artificial intelligence. The job cuts are intended to redirect resources into AI-driven products and streamline operations, the company said, though it did not immediately provide a breakdown of affected divisions. The restructuring marks a significant downsizing for the Israel-based web development platform, which reported roughly 6,200 employees in 2025. Based on that figure, the move could impact more than 1,200 positions. Wix expects the action to generate substantial cost savings, with full implementation expected in the second half of the year. The decision aligns with a broader industry pattern where technology firms shed staff to fund automation initiatives. Wix has been embedding generative AI tools into its website builder to simplify design and marketing for small businesses. Shares of Wix were unchanged in premarket trading.