Walmart (WMT) Acquires Vibe.co to Boost Connected TV Ad Platform

Walmart (WMT) announced on June 23, 2026, its acquisition of Vibe.co, a demand-side platform (DSP) specializing in Connected TV (CTV) advertising. This strategic move aims to significantly expand the capabilities of Walmart Connect, the retailer's advertising business, within the rapidly growing CTV market. The acquisition integrates Vibe.co's technology, which enables advertisers to manage campaigns across various streaming services and devices, directly into Walmart's retail media operations. This integration is expected to enhance Walmart Connect's ability to offer advertisers improved targeting, measurement, and reach, leveraging Walmart's extensive first-party data to deliver more effective ad campaigns across CTV channels.