Target (TGT.US) is shifting its operational focus to enhance the in-store customer experience by cutting about 500 roles and reducing administrative overhead, as part of a broader operational and customer experience transformation. The changes aim to address ongoing issues with aisle disorder, frequent stockouts, and long checkout lines.
According to internal memos issued Monday by Adrienne Costanzo, Store President, and Gretchen McCarthy, Senior VP of Supply Chain and Logistics, the company will reduce the number of administrative district roles and shift resources to increase frontline staffing and labor hours. Approximately 100 roles will be cut from the store management level, with about 400 reductions spread across supply chain and logistics centers. Hourly wages at stores will remain unchanged, ranging from $15 to $24.
This marks the latest in a series of operational adjustments under new CEO Michael Fiddelke, who took office in February 2026. Target’s annual revenue has been flat for about four years, and the company has previously eliminated about 1,800 corporate roles. The strategy includes rebuilding the brand’s design and fashion leadership, standardizing customer experiences, and leveraging technology to improve operational efficiency.
Target is also facing pressure from Walmart and a weakening macro environment as consumers shift spending toward essentials over non-essentials. The company expects to publish further transformation details and its holiday-quarter financial results and outlook on March 3, 2026, with a shareholder event in Minneapolis.
According to internal memos issued Monday by Adrienne Costanzo, Store President, and Gretchen McCarthy, Senior VP of Supply Chain and Logistics, the company will reduce the number of administrative district roles and shift resources to increase frontline staffing and labor hours. Approximately 100 roles will be cut from the store management level, with about 400 reductions spread across supply chain and logistics centers. Hourly wages at stores will remain unchanged, ranging from $15 to $24.
This marks the latest in a series of operational adjustments under new CEO Michael Fiddelke, who took office in February 2026. Target’s annual revenue has been flat for about four years, and the company has previously eliminated about 1,800 corporate roles. The strategy includes rebuilding the brand’s design and fashion leadership, standardizing customer experiences, and leveraging technology to improve operational efficiency.
Target is also facing pressure from Walmart and a weakening macro environment as consumers shift spending toward essentials over non-essentials. The company expects to publish further transformation details and its holiday-quarter financial results and outlook on March 3, 2026, with a shareholder event in Minneapolis.