Liquid I.V. Names Former Poppi Executive Jenny Danzi as Chief Marketing Officer

Liquid I.V. has appointed Jenny Danzi, formerly of Poppi, as its chief marketing officer, as competition intensifies in the powdered hydration category the brand helped build. Danzi joins after leading brand, creative, culture and media at Poppi, following more than 17 years at PepsiCo working across Pepsi, Mountain Dew and other beverage brands. She said her priority is turning loyal customers into vocal advocates, citing the challenge of "how do we tell that story to more people." Danzi will also oversee communications, which she said should help shape marketing strategy rather than simply promote campaigns. "Communications should be a pillar of every marketing leadership team," she said, adding that the function should be "a partner in building" the brief. She said creators serve as both a media channel and a relationship-building opportunity, requiring brands to balance short-term visibility with sustained partnerships.