Omnicom's Credera Signs Five-Year AI, Cloud Agreement With AWS

Omnicom Group Inc.'s (OMC) consulting unit Credera announced on Tuesday a five-year strategic collaboration agreement with Amazon Web Services to help clients accelerate marketing transformation, modernize infrastructure and deploy artificial intelligence applications. Financial terms were not disclosed. The partnership combines Credera's technology consulting and delivery capabilities with Omnicom's marketing expertise, enterprise client relationships, identity data and media capabilities, with solutions integrated into Omnicom's AI-powered Omni marketing platform. Credera has established a dedicated AWS business unit and plans to invest in teams covering business development, solution architecture, alliance operations and delivery, while expanding AWS training and certification across its roughly 3,000-person workforce. Target clients span consumer packaged goods, energy, healthcare and life sciences, automotive, public sector, and media and entertainment across North America, Europe and Asia-Pacific. On the NYSE, Omnicom shares were gaining 1.77 percent at $80.85.