ET 11:33

Victoria's Secret Launches Pink Mini Bar Beauty Collection With Nine Brand Partners

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Victoria's Secret & Co. launched the Pink Mini Bar beauty collection on Wednesday, featuring collaborations with nine beauty, hair and skin care brands. The assortment offers 16 exclusive products priced from $4 to $25 from brands including Patchology, Touchland, Vacation, Mario Badescu, Wet Brush, Kiss, Fazit, Clean Skin Club and SpaLife. Items carry limited-edition packaging with Pink branding and are available online now, rolling out to U.S. stores including Puerto Rico beginning Wednesday, with dedicated in-store beauty sections. The launch combines two of the company's strongest categories. For the second quarter of fiscal 2026, Victoria's Secret posted a 10% year-over-year net sales gain to $1.6 billion, driven in part by Pink and its beauty business. The company said the collection expands Pink's existing beauty line beyond its core assortment. The move may further differentiate Pink, the company's younger, comfort-focused lifestyle brand, from the main Victoria's Secret line. The company said in June it expects to top $7 billion in sales this year. Victoria's Secret also named former Anthropologie merchandising executive Melissa Thompson-Charatz to the newly created role of chief merchandising officer for Pink earlier this year.

ByTicklex Editorial